{"id":372,"date":"2024-06-05T03:30:18","date_gmt":"2024-06-05T03:30:18","guid":{"rendered":"http:\/\/www.commspeak.com\/cmst\/?page_id=372"},"modified":"2024-06-05T04:01:13","modified_gmt":"2024-06-05T04:01:13","slug":"advertising-fall-2023","status":"publish","type":"page","link":"https:\/\/www.commspeak.com\/cmst\/cmst230\/advertising-fall-2023\/","title":{"rendered":"Advertising Fall 2023"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Advertising Group Fall 2023<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">CMST&amp;230 Small Group Communication, Green River College<\/h2>\n\n\n\n<p>Group Members: Nolan Blake, Megan Madill, Mitla Marmolejo-Olvera, Jennifer McNiel, Michael Roberts, Jacob Sauceda, Masih Rahmani<\/p>\n\n\n\n<div class=\"wp-block-embedpress-document embedpress-document-embed ep-doc-embedpress-pdf-1717558175498\" style=\"height:360px;width:640px\"><div class=\"ep-file-download-option-masked ep-gutenberg-file-doc ep-powered-by-enabled  enabled-file-download\" data-theme-mode=\"default\" data-custom-color=\"#403A81\" data-id=\"embedpress-pdf-1717558175498\"><iframe style=\"height:360px;width:640px\" src=\"\/\/view.officeapps.live.com\/op\/embed.aspx?src=https:\/\/www.commspeak.com\/cmst\/wp-content\/uploads\/2024\/06\/Advertising-Fall-2023.pptx\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\"><\/iframe><canvas class=\"ep-doc-canvas\" width=\"640\" height=\"360\"><\/canvas><div class=\"ep-external-doc-icons \"><div class=\"ep-doc-print-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M19 8H5c-1.66 0-3 1.34-3 3v6h4v4h12v-4h4v-6c0-1.66-1.34-3-3-3zm-3 11H8v-5h8v5zm3-7c-.55 0-1-.45-1-1s.45-1 1-1 1 .45 1 1-.45 1-1 1zm-1-9H6v4h12V3z\" fill=\"#fff\"><\/path><\/svg><\/div><div class=\"ep-doc-download-icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 0.6 0.6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"#fff\" fill-rule=\"evenodd\" 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fill=\"#fff\" d=\"M13.751 8.131h5.62c0.355 0 0.619 -0.28 0.619 -0.634 0 -0.355 -0.265 -0.615 -0.619 -0.614h-4.995V1.878c0 -0.355 -0.27 -0.624 -0.624 -0.624s-0.624 0.27 -0.624 0.624v5.62c0 0.002 0.001 0.003 0.001 0.004 0 0.002 -0.001 0.003 -0.001 0.005 0 0.348 0.276 0.625 0.624 0.624zM6.244 1.259c-0.354 0 -0.614 0.265 -0.614 0.619v4.995H0.624c-0.355 0 -0.624 0.27 -0.624 0.624 0 0.355 0.27 0.624 0.624 0.624h5.62c0.002 0 0.003 -0.001 0.004 -0.001 0.002 0 0.003 0.001 0.005 0.001 0.348 0 0.624 -0.276 0.624 -0.624V1.878c0 -0.354 -0.28 -0.619 -0.634 -0.619zm0.005 10.61H0.629c-0.355 0.001 -0.619 0.28 -0.619 0.634 0 0.355 0.265 0.615 0.619 0.614h4.995v5.005c0 0.355 0.27 0.624 0.624 0.624 0.355 0 0.624 -0.27 0.624 -0.624V12.502c0 -0.002 -0.001 -0.003 -0.001 -0.004 0 -0.002 0.001 -0.003 0.001 -0.005 0 -0.348 -0.276 -0.624 -0.624 -0.624zm13.127 0H13.756c-0.002 0 -0.003 0.001 -0.004 0.001 -0.002 0 -0.003 -0.001 -0.005 -0.001 -0.348 0 -0.624 0.276 -0.624 0.624v5.62c0 0.355 0.28 0.619 0.634 0.619 0.354 0.001 0.614 -0.265 0.614 -0.619v-4.995H19.376c0.355 0 0.624 -0.27 0.624 -0.624s-0.27 -0.624 -0.624 -0.625z\"><\/path> <g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg><\/div><\/div><\/div><p class=\"embedpress-el-powered\">Powered By EmbedPress<\/p><\/div>\n\n\n\n<p>&nbsp;<\/p>\n<p>(Click on the slide show to move through the slides.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Problem Identification-Nolan<\/h3>\n\n\n\n<p>When identifying the problem for our small wins project, initially our group was going to focus on the problem of poor mental health and stress in the community. However, we ended up deciding to shift the focus of our project to the environment, more specifically, the problem of littering. We felt that this would be something that would be far easier to approach as a group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Problem Analysis-Mitla<\/h3>\n\n\n\n<p>We have recognized the negative impact that a trash-filled environment has on the community. We believe that litter in or around our parks reduces their visual appeal, which creates an unwelcoming atmosphere for visitors and negatively affects our community. The quality of life in our community is important, and we understand how litter can affect us. Litter acts as a breeding ground for bacteria, spreading disease through direct or indirect contact with humans (EPA, 2023). Besides its influence on humans, we are also aware that litter also has an impact on animals. It&#8217;s evident that animals lack awareness and consume trash, harming their health or ending their lives. Litter also plays a crucial role in affecting wildlife ecosystems. The accumulation of litter becomes a permanent part of ecosystems, giving rise to new ones. Animals, in turn, adapt to and even prefer habitats with the presence of litter over time (Kolenda et al., 2021). We acknowledge the potential consequences for wildlife, our community, and ecosystems, underscoring the importance of prioritizing litter cleanup efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution Criteria-<\/h3>\n\n\n\n<p>\u201cThe Small Win should be a complex task that requires more than 1 person to accomplish (a basic definition of the purpose of a group), that it can be accomplished within the timeline of 4 weeks, and that involves all members of the group in the Small Wins solution. In addition, it needs to be consistent with the college\u2019s guidelines for the safety and security of our students during the COVID-19 pandemic. Please keep this in mind as you develop ideas.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution Suggestions-Jennifer<\/h3>\n\n\n\n<p>Originally our group focused on improving mental health outcomes. We brainstormed solutions for this problem such as a \u201cHello\u201d program to get people talking to each other to reduce loneliness and a \u201cCompliment\u201d initiative that would seek to find things to compliment about people you interact with. Ultimately due to the difficulty in implementing these projects and tracking success for them our group pivoted to solve a different problem. Our new goal was to reduce the problem of litter in our local communities. In order to solve this problem we brainstormed ways in which we could reduce the impact of litter and waste in our communities. The suggestions that we came up with were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop a flier to educate the community on the positive impact of a clean environment.&nbsp;<\/li>\n\n\n\n<li>Take action by picking up garbage in our local parks once a week.<\/li>\n\n\n\n<li>Install litter bins in parks that do not have them.<\/li>\n\n\n\n<li>Engage on social media to spread awareness of the clean up effort.<\/li>\n\n\n\n<li>Track participation in clean up efforts in order to gauge success.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Solution Evaluation and Selection-Jacob<\/h3>\n\n\n\n<p>When we started this project, brainstorming ideas that could be implemented to improve the community was most important. We collectively came up with multiple ideas, but chose to use words of kindness to make a difference to poor mental health and negativity. To do so, we came up with a \u201cHello program\u201d that revolves around having conversations with people to improve mental health. We quickly learned that this wasn\u2019t enough to make the kind of difference and impact that we wanted. Instead, we selected a different solution that was brainstormed in the early stages of this project. Picking up garbage and cleaning up parks to better enlighten the community seemed to be a much better solution. This made us pivot our project and go into a direction that further helped mental health and negativity. We all agreed that this change of course was for the better and action was being taken to help our community.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution Implementation-Michael<\/h3>\n\n\n\n<p>The implementation of the Advertisement Team is based on cleaning parks and posting notices about the harm of litter to wildlife in the surrounding area. Our plan began with team members gathering information. Upon the meeting, on November 19<sup>th<\/sup>, 2023, an informative poster was to be created, detailing information on the harmful effects of littering. Each member of the team then began looking into cleaning parks and by the next meeting, we would have been prepared to post the informative notice on poster boards located in parks and help clean parks. Following meetings on November 23<sup>rd<\/sup> and November 30<sup>th,<\/sup> all members returned with information and pictures of their experiences. A multimedia project was then put together with the collective information gathered from each member. The team had one last meeting on December 7<sup>th<\/sup> to go through any further needed materials and plans before turning the project in. The project was completed and turned in on December 8<sup>th<\/sup>, 2023.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusions-Megan<\/h3>\n\n\n\n<p>In conclusion our small wins project made a difference. The \u201csmall wins&#8221; portion of the project highlights how doing something small can make a larger impact to benefit everyone. Our park cleanups were able to bring back the welcoming environment and make the environment safer, even although it was in a \u201csmall\u201d way. By spreading our flier around our goal was to influence others to join our small wins project. By getting even one more person to join our project, or become informed, our goal is met. Our project was successful because we made the environment cleaner. All seven members participated in a total of 14 park cleanups, showing that our participation goal was a success. If more and more people can continue to make small impacts, like our cleanups, together we can make a bigger difference in the negative environmental effects.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">References- Masih<\/h3>\n\n\n\n<p>Rothwell, J.D. (2019). <em>In mixed company: Communicating in small groups and teams (10th&nbsp;ed.)<\/em>.&nbsp;Oxford University Press.<\/p>\n\n\n\n<p>Kolenda, K., Pawlik, M., Ku\u015bmierek, N., Smolis, A., &amp; Kadej, M. (2021). Online media reveals a global problem of discarded containers as deadly traps for animals. <em>Scientific reports<\/em>, <em>11<\/em>(1), 267.<a href=\"https:\/\/doi.org\/10.1038\/s41598-020-79549-8\"> https:\/\/doi.org\/10.1038\/s41598-020-79549-8<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>United States Environmental Protection Agency. (2023, July 7). Learn about aquatic trash | US EPA.<a href=\"https:\/\/www.epa.gov\/trash-free-waters\/learn-about-aquatic-trash\"> https:\/\/www.epa.gov\/trash-free-waters\/learn-about-aquatic-trash<\/a><\/p>\n\n\n\n<div class=\"wp-block-comments\"><h2 id=\"comments\" class=\"wp-block-comments-title\">One response to &#8220;Advertising Fall 2023&#8221;<\/h2>\n\n<ol class=\"wp-block-comment-template\"><li id=\"comment-90\" class=\"comment even thread-even depth-1\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40px\"><div class=\"wp-block-avatar\"><img alt='Allen Ruiz Avatar' src='https:\/\/secure.gravatar.com\/avatar\/?s=40&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=80&#038;d=mm&#038;r=g 2x' class='avatar avatar-40 photo avatar-default wp-block-avatar__image' height='40' width='40'  style=\"border-radius:20px;\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-comment-author-name has-small-font-size\">Allen Ruiz<\/div>\n\n\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px\"><div class=\"wp-block-comment-date has-small-font-size\"><time datetime=\"2024-06-15T05:35:32+00:00\"><a href=\"https:\/\/www.commspeak.com\/cmst\/cmst230\/advertising-fall-2023\/#comment-90\">June 15, 2024<\/a><\/time><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-comment-content\"><p>Excellent group work which shows the value of working together on small projects&#8217; success. Your group has shown adaptability and a thoughtful approach in shifting from addressing mental health to tackling the issue of littering in your community. The problem analysis effectively highlights the environmental and health impacts of litter, underscoring the urgency of the issue. The solution suggestions are practical and comprehensive, incorporating both direct action and community engagement strategies. The successful implementation and clear documentation of your efforts, including the creation of informative posters and park cleanups, demonstrate a well-coordinated and impactful project that aligns well with the &#8220;small wins&#8221; philosophy.<\/p>\n<\/div>\n\n<div class=\"wp-block-comment-reply-link has-small-font-size\"><a rel=\"nofollow\" class=\"comment-reply-link\" href=\"https:\/\/www.commspeak.com\/cmst\/cmst230\/advertising-fall-2023\/?replytocom=90#respond\" data-commentid=\"90\" data-postid=\"372\" data-belowelement=\"comment-90\" data-respondelement=\"respond\" data-replyto=\"Reply to Allen Ruiz\" aria-label=\"Reply to Allen Ruiz\">Reply<\/a><\/div><\/div>\n<\/div>\n\n<\/li><\/ol>\n\n\n\n\t<div id=\"respond\" class=\"comment-respond wp-block-post-comments-form\">\n\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">Leave a Reply <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/cmst\/wp-json\/wp\/v2\/pages\/372#respond\" style=\"display:none;\">Cancel reply<\/a><\/small><\/h3><form action=\"https:\/\/www.commspeak.com\/cmst\/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-notes\"><span id=\"email-notes\">Your email address will not be published.<\/span> <span class=\"required-field-message\">Required fields are marked <span class=\"required\">*<\/span><\/span><\/p><p class=\"comment-form-comment\"><label for=\"comment\">Comment <span class=\"required\">*<\/span><\/label> <textarea id=\"comment\" name=\"comment\" cols=\"45\" rows=\"8\" maxlength=\"65525\" required><\/textarea><\/p><p class=\"comment-form-author\"><label for=\"author\">Name<\/label> <input id=\"author\" name=\"author\" type=\"text\" value=\"\" size=\"30\" maxlength=\"245\" autocomplete=\"name\" \/><\/p>\n<p class=\"comment-form-email\"><label for=\"email\">Email<\/label> <input id=\"email\" name=\"email\" type=\"email\" value=\"\" size=\"30\" maxlength=\"100\" aria-describedby=\"email-notes\" autocomplete=\"email\" \/><\/p>\n<p class=\"comment-form-url\"><label for=\"url\">Website<\/label> <input id=\"url\" name=\"url\" type=\"url\" value=\"\" size=\"30\" maxlength=\"200\" autocomplete=\"url\" \/><\/p>\n<p class=\"form-submit\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"submit\" value=\"Post Comment\" \/> <input type='hidden' name='comment_post_ID' value='372' id='comment_post_ID' \/>\n<input type='hidden' name='comment_parent' id='comment_parent' value='0' \/>\n<\/p><p style=\"display: none;\"><input type=\"hidden\" id=\"akismet_comment_nonce\" name=\"akismet_comment_nonce\" value=\"f1602cf2e3\" \/><\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"218\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\t<\/div><!-- #respond -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Group Fall 2023 CMST&amp;230 Small Group Communication, Green River College Group Members: Nolan Blake, Megan Madill, Mitla Marmolejo-Olvera, Jennifer McNiel, Michael Roberts, Jacob Sauceda, Masih Rahmani &nbsp; (Click on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-templates\/full-width-container.php","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-372","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/pages\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":5,"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/pages\/372\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/pages\/372\/revisions\/386"}],"up":[{"embeddable":true,"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/www.commspeak.com\/cmst\/wp-json\/wp\/v2\/media?parent=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}